Hero — full-bleed campaign shot, Drop 04, shot in Berlin
Drop 04 · Autumn — 25 pieces · 6 labels
Seoul tailoring, held in Berlin
New arrivals
View all →Editorial — full-bleed campaign frame, Drop 04
Eastlogue
Seoul, since 2010. Military and workwear patterns redrawn for the city, cut in Japanese and Korean cloth and finished in the label's own atelier. We hold the full outerwear run each autumn, sized for European fits.
All Eastlogue →Journal
All articles →Journal
28 August 2026
Mastering the Korean layer through a Berlin winter
Three pieces, one silhouette, and the order they go on in. Why a boxy liner works over a long shirt but never over a heavy knit.
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14 August 2026
Buying trip: four days in Seongsu-dong
Showroom notes from the autumn buy — what we ordered, what we left, and the two labels that were not ready.
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02 August 2026
On fit: Korean sizing, European bodies
A plain reading of the size charts, with the four measurements worth taking before you order anything from us.
Read on →Stocked this season
Store interior — Torstraße, daylight
Ieum Store Berlin
Torstraße 142
10119 Berlin
Opening hours
Thu — Fri 12 — 19
Sat 11 — 18
Fittings outside opening hours by appointment — write to hello@ieum.store. Every piece in the drop is in the room, in one size at least.